Marketing Everyday Cycling

This Danish advert promoting everyday cycling is from 1995. It's interesting from a marketing perspective and not a little rare. Usually well-known racing cyclists are enlisted to sell 'gear' and cycling as a sport.

This advert features the Danish racing cyclist Jesper Skibby. By the way, he's the only Dane and one of few professional cyclists to have won stages in the Big Three - Giro d'Italia, Tour de France and the Vuelta a Espana.

In Danish the Vuelta is called Spanien Rundt, or All Around Spain.

The advert rhymes in Danish so my translations are often rendered lame but here goes:

"It's hard to ride all around Spain [hard to ride the Vuelta is what that means]"

"And healthy to ride all year round"

Next to Jesper is the text "Jesper Skibby, winner of the 9th stage of the Vuelta a Espana".

I like the way that a racing cyclist and an everyday cyclist - in the form of the iconic Cycling Girl so well known in Danish history - are presented as equals. As though they each can inspire each other and they are both hardy and deserve respect. A refreshing lack of elitism.

7550 New Bike Parking Spots at Copenhagen Central Station

For all of Copenhagen's badassness as a bicycle city, there remains one thing that the City still completely sucks at. Bicycle parking at train stations. At Copenhagen Central Station there are only about 1000 bike parking spots. Danish State Railways can't even tell us how many spots they have. They're not sure. Even in Basel they have 800+. In Antwerp they have this . Don't even get me started on the Dutch. 12,500 bike parking spots are on the way in some place called Utrecht . Amsterdam has a multi-story bike parking facility, floating bicycle barges round the back and are planning 7000 more spots underwater . Even at the nation's busiest train station, Nørreport, the recent and fancy redesign failed miserably in providing parking that is adequate for the demand . Architects once again failing to respond to actual urban needs. It is time to remedy that. Here is my design for 7550 bike parking spots behind Copenhagen Central Station. Steve C. Montebello i...

The New Question for 21st Century Cities

It's all so simple if we want it to be. For almost a century we have been asking the same question in our cities. "How many cars can we move down a street?" It's time to change the question. If you ask "How many PEOPLE can we move down a street?", the answer becomes much more modern and visionary. And simple. Oh, and cheaper. Let alone the fact that the model at the top can move 10 times more people down a street than the model at the bottom. When I travel with my Bicycle Urbanism by Design keynote , I often step on the toes of traffic engineers all around the world. Not all of them, however. I am always approached by engineers who are grateful that someone is questioning the unchanged nature of traffic engineering and the unmerited emphasis placed on it. I find it brilliant that individual traffic engineers in six different nations have all said the same thing to me: "We're problem solvers. But we're only ever asked to solve the sam...

The Race for Lithium for Electric Cars and Bicycles

Uyuni Salt Flats, Bolivia. Photo: Ezequiel Cabrera/Wikipedia The coming boom in batteries to electric cars and Lazy Bikes (electric-assist bicycles) means a boom in batteries with which to run them. A new race for natural resources has begun. Enter Lithium, the world's lightest metal. For 150 years it's been nickel and lead that have been used in batteries but the advent of lithium technology has allowed for a revolution. Longer battery life, lighter batteries in our laptaps and mobile phones and iPods. Lithium weighs 1/20th of what nickel and lead do. Lithium is also used in anti-depressive medicine, ceramics and nuclear power. With all this talk of electric cars and bicycles, the demand for lithium is on the verge of exploding. Lithium is the new oil. Enter Boliva. This developing country sits on at least half of the world's supply of lithium, most of it in underground salt layers beneath the world's largest salt flats in Salar de Uyuni , in south-west Boliva. Betwee...

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