The Car Empire strikes back again. My friend Troels found this Volkswagen advert in an glossy book about great advertising campaigns from around the world. In it, Volkswagen are keen to show off various features on their cars. In this case, Energy-Absorbing Door Padding. To illustrate this exciting feature, they highlight one of the great irritations that motorists face in the urban environment, visible at just left of centre in the photo. Fortunately for the motorist getting out of his fine vehicle he has invested in German engineering to reduce potential damage to his vehicle. Nevermind that he didn't bother to check his mirror before getting out or that the inattentive man on the bicycle risks injury from what we are led to assume will be an imminent collison. Energy-absorbing door padding will save the car from too much damage. How does the esteemed panel of readers feel about this photograph/campaign? It's clearly ' ignoring the bull ' and placing responsibility on...
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