I hadn't really thought about the concept of greenwashing... bicycles... before. Wifealiciousness showed me a Danish bicycle in a fashion magazine - Eurowoman . One I had never heard of before. The text - short and sweet like most captions in fashion magazines [to be read inbetween sips of café lattes] - read, " A bicycle doesn't pollute and while you pedal you get fit. Danish Eco2bikes bicycles are made of aluminium, which is easy to recycle and the bicycles feature an environmentally-friendly lacquer. " Hmm, thought I. Since when did aluminium become a USP for bicycles?! And is an 'environmentally-friendly' lacquer really that vital in the race to save polar bears? So I googled this brand and found the Eco2bikes website , looking forward to a warm and fuzzy 'Yeah! We're saving the fucking planet!' sensation of idealism. Um... well... looking through the website I couldn't find any Golden Ratio for their design concept. I couldn't see gla...
The Life-Sized City Blog. Since 2007.