The Life-Sized City Blog

Oh those Hungarians. Once again, they show the world that they are leaders in the area of bicycle promotion. Here's the latest film from the Hungarian Cyclists' Club 's Bike to Work campaign - or " Bringázz a munkába " if you want to get all Magyar-esque. The cycling NGO has an ongoing relationship with global advertising firm Young & Rubicam , who have produced some of the films. Something the rest of the geeky bicycle advocacy world can learn from. Mainstream marketing is the key. Taking this product called "urban cycling" and selling it to the 99%. Selling the simplicty of urban cycling instead of overcomplicating it. The good people at the Hungarian Cyclists Club know that sub-cultural marketing is not an effective way to sell a mainstream product. Unlike many other NGOs around the world who are seemingly intent on merely trying recruit new members to their clique, the Hungarians see the big picture and go after it year after year after ye...

The Hungarians do it again. New advert for Bike to Workk campaign. As we've said before, the Hungarians are world champions in promoting cycling positively - check out this previous article about it . The message on this new one is, quite simply: "You can cure your lack of exercise. Bike to Work!" Cool style. Go, Hungary! Thanks to Aron at Hungarian Cycle Chic for the link.

Photo: Maximilien Brice, © CERN I like the simple contrast in this photo. A man working on the CERN Large Hadron Collider - one of the most impressive engineering projects in history with it's 27 km long circular tunnel that is 175 metres underground beneath France and Switzerland. It is built to carry out one of the boldest scientific experiments in history. And the man pedalled to work on that bicycle there on the left. Or as Evan, who sent us the link, puts it: "Seeing this photo of a fellow member of the world's scientific community, I can't decide if I'm more jealous of the trails he gets to ride or of the fantastic LHC he's repairing." Indeed. A propos nothing, CERN has quite a cool kids website with science games 'n stuff .

Desk , originally uploaded by Verisimilitude [Zakka] . I read today that 25% of Danes choose to work from home 'often' or 'occasionally'. This a record in the EU where the average among other countries is only 13%. Many workplaces encourage it and most of my colleagues have one day a week where they work from home. It's great and it helps reduce stress.