Here in Denmark, the summer's silly season is replaced by scary season. As the air gradually cools and the leaves fade to yellow, the people who produce "safety" campaigns start firing up their stoves to cook up a new batch of car-centric fear gulasch. The new kid on the block is the Vejdirektoratet - Danish Road Directorate with their VejKryds.dk campaign that hopes to raise awareness about right-turn collisions. We blogged about this campaign back in May when one of our readers - by chance - was invited to a feedback session hosted by Megafon.dk aimed at testing the campaign on a panel of citizens. You can read about the preview here: Fear Campaign Sneak Preview . The campaign is now on the streets. Compared to the original proposal it is clear that the Road Directorate listened - slightly - to the feedback panel and toned down the campaign a bit. It's still corny as hell with a "rhyme" theme. The main tagline is "Du tror du bli'r set, me...
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