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Traffic Safety Orgs Speak for Themselves - Not the Rest of Us

Classic traffic safety organisation narrative. "Stop cycling". By Stephanie Patterson With Mikael Colville-Andersen In the diverse world of traffic planning, advocacy and various movements for liveable cities, there is an odd group of outliers who broadcast conflicting messages. While “traffic safety” organisations seem like a natural part of the gallery and of the narrative, upon closer inspection they exist in a communication vacuum populated exclusively by like-minded organisations. There is little correlation with those organisations who advocate cycling, pedestrianism or safer streets. The traffic safety crowd are in a world unto themselves, with little or no accountability for the campaigns they develop or the messaging they broadcast. They are often allied with insurance companies who clearly take comfort in working with others who embrace scaring the population at large through constructed fear . In many ways, they are a classic subculture, with strong hints...

Bike Helmet Wearing Rates in Copenhagen in 2015

We like data at Copenhagenize Design Company. It's a major part of our work, not least in our Desire Line Analyses of cyclist behaviour that we have done in Copenhagen and Amsterdam, and planning to do on a global scale. We film an intersection for 10-12 hours and spending a couple hundred hours analysing the behaviour, doing counts of everything we can and producing solutions for modernising intersections to priortise cycling and pedestrians. In association with the current Desire Line Analysis we are working on, on Søtorvet intersection in Copenhagen, we have added some data sets. Including performing a bike helmet count. The reason is simple. There is no reliable data. The numbers we have seen are from the Danish Road Safety Council - Rådet for Sikker Trafik - and we are sceptical about them. They claim that the helmet wearing rate is 26%. Their random counts during rush hour and some telephone surveys do not, however, provide reliable data. Especially considering that...

Update: What if Car Commercials Reflected Reality?

Should car manufacturers be forced to include health warnings on their products? Read about that idea here . Addendum: 19.07.2013. Yesterday, two gentleman from Citroën Denmark knocked on the door. In Danish, a sudden, unannounced visit is called "fransk visit" or French visit, so that was appropriate. They were from the marketing department and they wanted to discuss, of course, the parody commercial that we had whipped together to highlight the fact that car commercials never reflect reality or fact. We weren't suprised to hear from Citroën, but their personal visit was an interesting twist. A good, strategic move in a social media age where sober Cease & Desist letters get blogged in 4 seconds. I invited them in, of course, and we had a pleasant chat on the sofa. They wanted, of course, the parody commercial removed. No surprise. They were sent from headquarters in Paris, who saw the parody on a Turkish blog. They had also sent an email that morning, b...

Advertising Municipal Ineptitude

Cities use various methods in order to draw attention to themselves. Tourism campaigns, posters on busstops to advertise events or municipal services. City Branding is also a thing . Countries and organisations do the same. Usually the money is spent on highlighting positive angles. What often goes unnoticed is that cities have a tendency to spend taxpayer money on broadcasting the sad and undeniable fact that they are completely inept at keeping the streets safe. They try, unsuccessfully, to thinly disguise their incompetence as "safety" campaigns. Consider the simple idea of school crossing guards. It's a concept well-known around the world. Hey, I used to be one back in the day (and I remembering hating having to do it). I was waiting at the crosswalk by Lulu and Felix's school in Frederiksberg yesterday morning. Waiting for the lovely kids to step out and block the cars and bicycles to allow us to cross. Then I realised... the concept of school crossing g...

Reflective Material on Cars. Seriously

Out of the many articles on the subject of rationality and logic here on the blog, you may remember our proposal for health warnings on automobiles from a while back. Another logical idea that we have pitched around is forcing motorists to add reflective material to their cars in order for cyclists and pedestrians to see them better. It usually garners a chuckle and a "yeah, why don't we?!" But why don't we? It's not such a crazy idea. According to a study from Monash University Accident Research Centre in Australia (the same people who developed protective headwear for... motorists - do you have yours yet?) black cars are more likely to be involved in crashes, whilst white, gold and yellow cars are least likely to suffer the same fate. It was a 20 year study using data from more than a whopping 850,000 accidents. That's what we like. Data to back up an idea. Black cars are 47% more likely to be involved in crashes. Black cars were the bad guys, b...

TED x - Bicycle Culture by Design - in Zurich

I gave this TEDx talk in Zurich back in October . It was released online today. Bicycle Culture by Design - the abridged version. If anyone is interested, here's my script. Some deviations, but mostly the same as the talk. Hopefully, watching the TEDx talk is better than reading the words, but hey. I'm an optimist. But I want to put the next 15 minutes into perspective and I need your help. I'd like everyone to clap at the same tempo as me. Not loud, just softly. Like this. (clapping) Thank you. For every time we clapped our hands someone, somewhere in the world was injured in a car accident. 96 beats per minute. 50 million people a year are injured in car accidents. 1.2 million are killed by cars. In both the EU and the US 35.000 people are killed every year by cars. Do you know what that is? That's a 9/11 – collapsing World Trade Center towers every single month. And every month for the last 60 years - at least. I can't possibly be alone in thinking t...

Danish Truckers Union - It's the Cyclists' Fault

Related photo from Norway in this article Fortunately, no one was killed here Denmark and the Netherlands are the safest places on the planet to ride bicycles. Full stop. Unfortunately, cyclist - and pedestrian - lives are lost in collisions with motorists despite best and largely successful efforts to reduce loss of life. A few days ago another life was lost when a truck driver wasn't paying attention when turning right. This time it was a six year old boy on his way to school with his 12 year old sister. The truck driver was turning right and the children were heading straight on, on a cycle track. The truck driver hit and killed the boy, crushing him under the front wheels. The truck driver didn't check his mirrors and didn't see them. He said that he was watching a moped coming up in the distance from behind and didn't look to see if there were any cyclists next to him. I don't need to elaborate on how tragic this is. We can call figure that out and re...

Danish Bicycle Infrastructure History

The seeds of bicycle culture in Denmark were first sown 120 years ago. We found a fascinating article about some of the historical aspects of Danish bicycle infrastructure history and thought it relevant to include it here. The first bike lane in Denmark was constructed on Esplanaden in 1892 and in 1896, Copenhageners were allowed to cycle on the side of equestrian paths. Marking out bike lanes in Copenhagen, 1915. Bike lanes along roads weren't, however, constructed back then, despite the rising number of cars on the streets and the rise of the bicycle as transport. There was a battle for space in the cities. Between bicycle users, trams and horses and carriages. It was in 1923 that bicycle users and pedestrians were first allowed to use the one metre wide shoulder on country roads. Nevertheless, many bicycle users chose to avoid the shoulder because of the refuse that collected there, choosing instead to ride farther towards the middle of the road where the coast was cl...

60 km to Christmas and Back

This year I decided to ride my bicycle to christmas. The kids were already with their mum down at grandma's house in Roskilde, west of Copenhagen, so I just needed to show up on the 24th, which is christmas in Denmark. Lovely sunshine that day, so I hopped on my Velorbis, wearing my respectable christmas clothes of course, and carrying a bag of presents on the front rack. I had just downloaded the Endomondo app for the smartphone , too. I don't normally have a clue how far I ride around the city - and don't know anyone in Copenhagen who does. I know how long it takes to get to places, not how many kilometres. But this app sounded like fun so I tracked the journey to Roskilde and the journey back again . The Endomondo app has an option for 'Cycling - Transport' which is great, even though they still call everything you do a 'workout'. I figured that riding 30 kilometres and averaging 20 km/h would get me there in about an hour and a half. It takes an h...