The Life-Sized City Blog

Classic traffic safety organisation narrative. "Stop cycling". By Stephanie Patterson With Mikael Colville-Andersen In the diverse world of traffic planning, advocacy and various movements for liveable cities, there is an odd group of outliers who broadcast conflicting messages. While “traffic safety” organisations seem like a natural part of the gallery and of the narrative, upon closer inspection they exist in a communication vacuum populated exclusively by like-minded organisations. There is little correlation with those organisations who advocate cycling, pedestrianism or safer streets. The traffic safety crowd are in a world unto themselves, with little or no accountability for the campaigns they develop or the messaging they broadcast. They are often allied with insurance companies who clearly take comfort in working with others who embrace scaring the population at large through constructed fear . In many ways, they are a classic subculture, with strong hints...

TEST I took part in a radio debate last week. Four guests and a journalist. In that forty-five minutes, I experienced a number of things including, but not limited to, the anti-intellectualisation of our society, emotional propaganda, alternative facts, manipulative and selective choice of facts, The Culture of Fear and the negative branding of cycling. You might expect I was on American or Australian radio. Nope. I was a 12 minute bike ride from Copenhagenize Design Company’s Copenhagen office - at Denmark’s national broadcaster, DR, on their flagship radio channel P1 Debat . The occasion was a debate about bike helmets. The week before, a Danish media personality, Mads Christensen , tossed out a remark on a television programme about how he let his kids decide for themselves, at the age of eight, if they wanted to wear a bike helmet or not. His comments were simply based on rationality about real or percieved dangers in society. Nevertheless, they generated a great deal of d...

Nice with a bit of activism and rationality on a Saturday. Thanks to our reader Jochen, who sent us some photos from the streets of Germany in reaction to a campaign from the German Ministry of Transport, above. Next to a photo of Darth Vader the text reads: "The saga continues, thanks to the helmet. Works in every galaxy. And on the bicycle." This set cyclists and activists to task. Billboard in Bonn: "Now I'm single... thanks, helmet." Photo: Jochen  In a country where only about 10% of cyclists wear plastic hats, the Ministry of Transport decided to chuck some taxpayer money into a campaign. A lazy move from politicans whose ignorance about the importance of encouraging cycling, building infrastructure and the health benefits of a cycling population has now been broadcast to the planet. They are basically using taxpayer money to advertise how ignorant they are. There's the first problem with their campaign. The choice of Darth Vader is as str...

One thing we've being going on about here at Copenhagenize for six years is the importance of promoting cycling positively to the great untapped well of potential cyclists. The 99%, if you will.   Two years ago, Copenhagenize informed you about a research project that was funded by the national bicycle fund entitled Effective Bicycle Promotion - Development of methodology to determine the effect on messages regarding marketing of bicycle traffic. We had teamed up with Thomas Krag Mobility Advice to investigate how promoting cycling with positive imagery was more beneficial than using images involving fear or perceived fear.  Two years on, the results of the study are in. Have a read. And now, more than ever before, endeavour to sell urban cycling to the 99% with positive messaging. Bicycle Marketing Messages: What Matters.  The report, collated by Sidsel Birk Hjuler and Thomas Krag, reveals some of the most important ingredients for the creation of ...

Last year, a proposal for bicycle helmet legislation was tabled here in Denmark. Copenhagenize Design Co. and Bicycle Innovation Lab promptly gathered a list of experts and we sent an open letter to all the members of the Danish parliament - and to the Danish press. The bicycle helmet law was defeated! Rationality prevailed. Here is the letter we wrote to the papers and to every MP in the parliament. The letter is also online here, on the Copenhagenize Consulting website . Experts: Vote no to the mandatory bike helmet proposal and strengthen public health! Danish experts in traffic, mobility and cycling recommend that all members of the Danish Parliament vote NO to the proposed bicycle helmet law. You should vote NO to mandatory bicycle helmets in Denmark because: - Denmark is the world's safest bicycle nation, along with The Netherlands. - Cycling levels are falling and mandatory helmet laws further reduce the number of cyclists. We need MORE cyclists, not fewer. ...