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Risk Compensation Observations in Copenhagen

It's no secret that I spend some of my time talking about how to promote cycling positively and built into that is, of course, the discussion of helmets. Those of you who have read this blog for a while are well versed in my opinions. And it's times like this I happily link to the first TED talk I've done . One of the points of in the discussion is risk compensation. The idea that if we have this perception of protection we become less risk adverse and push ourselves a little bit harder. It's a tough nut to crack. I've had discussions with intelligent friends were I've highlighted how most head injuries happen inside of cars - even with airbags and seat belts. I explain how an Australian government study suggested that motorists be made to wear head protection and I happily find photos of the motorist helmet developed by the University of Adelaide and Monash University on my smartphone to show them. More often than not, the people I speak with or interested ...