As you will have seen by now, here at Copenhagenize Design Co. we are currently in the midst of a crowdfunding campaign, raising money to organise a cargo-bike race in Rio de Janeiro, in order to raise the profile of the under-privileged cargo-bike riders of the city. But why do we want to raise their profile? And why do they need their profile raised? As you may remember, a couple of years ago our partners in Rio de Janeiro, the NGO Transporte Altivo did an extensive cargo bike count of the city. This showed that each and every day in Rio, there are over 11,000 cargo bike deliveries. It also showed how hard they work: loads in excess of 200kg are not uncommon. Why is this important? Well, Brazil’s economy is growing at breakneck speed, and by 2016 it is set to be the world’s 5 th largest economy. Cargo bikes are vital to the cities that power this growth, connecting the country's otherwise car-clogged urban environments and ensuring Brazil’s powerhou...
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