Earlier this year I was working in Rotterdam, a city I had never visited before. You get the impression from Dutch people in the rest of the Netherlands that Rotterdam isn't really Dutch. Generally, the attitude is that Rotterdam isn't very cool. The only way to figure it out is to go there. I was invited to do a spot of Copenhagenizin' at the City of Rotterdam. A brainstorm session about how to promote cycling and perhaps develop a brand for the City's cycling intiatives. A great day with great, positive people. A real pleasure. I was excited to get a Rijkspas - "Kingdom Pass" upon arriving the offices: But soon realised that it was a golden pass to the entire Kingdom of the Netherlands that would get me free beer and cheese and... uh... bouquets of tulips. Just coffee and lunch, but hey. Copenhagenize Consulting was hired by De Verkeersonderneming, a consortium of partners aimed at improving traffic conditions in the city . The partners include the C...
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