Skip to main content

Posts

Showing posts with the label how to market cycling

Malmö's Bicycle House is Open - Cykelhuset OhBoy

Jennie Fasth is a cyclist, bicycle advocate and freelance writer based in Malmö, Sweden. She is currently a student at the University of Lund, studying geographic information systems. She is working towards her Masters degree in urban planning. This article of hers was first published on the Swedish website HappyRide.se and is republished here on Copenhagenize.com with permission. OhBoy - The Swedish Bicycle House is Open by Jennie Fasth On 23 October 2015, the first sod was turned for what would become the first "cykelhus" - or "bicycle house" in Sweden. The development is named OhBoy and is located in the Western Harbour (Västerhamn)  of the City of Malmö. Tenants have now gradually started moving in. What does the Bicycle House look like? Who are the residents and what do they think about their new and unique building? I decided to find out. All 55 apartments are rented out and there is no doubt that bike-minded people were among the first to move in...

Learning From Historical Bicycle Posters

Hey. You know what? We're on to a good thing. We have an amazing product. We have the most effective tool in our urban toolbox for rebuilding our liveable cities. It's right there in front of us. The humble bicycle is back. After transforming society more quickly and more effectively than any other invention in human history for decades in the late 1800s and early 1900s, the bicycle is ready to do it all over again. Nevertheless, many cities are struggling to get people to consider the bicycle as transport. As we have known for over a century, infrastructure is the key. Most certainly, too many cities are hopelessly behind in modernising themselves by creating safe cycling infrastructure. This article is about the other issue at hand, namely how to communicate cycling. Not sporty, sweaty, gear-based cycling for sport or recreation but just good old-fashioned urban cycling for the 99%. This product we work with is produced by hundreds of manufacturers - most of them hope...