I've returned home from after a brilliant journey to Brazil. It was a full programme and every moment was rewarding. Last year, in July 2011, I was invited by the City of Sao Paulo to speak about Copenhagenize Design Company's Four Goals for Promoting Urban Cycling. On that visit I had the opportunity to meet with the Secretary of Education for the city - Alexandre Schneider and his advisor Daniel Guth, who is the coordinator for the project. The Education Secretariat is responsible for the education of 1.2 million children in Sao Paulo. A mindboggling number. I pitched them the idea of placing bicycles in their schools as a way for the Education Secretariat to be the 'missing link' for childrens relationship to the bicycle. Most of them still learn to ride but their options for continuing to do so are limited because of lack of safe infrastructure and the explosive and continuing growth of car culture. I explained that bicycles have been on the curriculum in Dan...
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