Trondheim - Love Never Rusts

This is what we like to see when we check our inbox after a summer holiday. A colleague at the Norwegian Road Directorate attached this poster from the city of Trondheim in an email.

Beautiful.

It advertises the opening of a new bicycle/pedestrian bridge in the city that links two neighbourhoods - Lade and Dalen.

The text reads:

"Old Love Never Rusts"

"They met at the Student Club. He had brylcreem in his hair and danced swing like a god. She looked a little like Grace Kelly.

But she was from Lade and he was from Dalen.

Then they met again, in the middle of the bridge."

"We have reunited Lade and Dalen."

"We're building a safer and more secure bicycle city"

Two neighourhoods separated by railway lines and roads are now reunited, thanks to a new bridge - Dalenbrua. Mobility is improved. More convenient and safer for bicycle users and pedestrians.

Not a dry eye in the house. Well done, Trondheim.

The link was financed by the Miljøpakken - Environmental Package - with Trondheim city, Sør- Trøndelag County and the National Road Directorate.

Miljøpakken was responsible for Trondheim being selected as Norway's boldest climate city in 2008. Seven billion kroner [€950 million] will be invested in new and better roads and environmentally-friendly transport. Miljøpakken will bring cheaper and faster busses, more sidewalks and cycle tracks, less noise, better traffic safety and thriving streets.

Here's what the link looked like shortly before opening last June.

Fantastic with the new 480 metre long bridge but right now we're loving the communication angle in the poster.

Bike Helmet Protest in Melbourne

I had a brilliant week in Melbourne as a guest of the State of Design Festival . Loads of interviews and events that all culminated with my keynote speech on the Saturday. There was, however, an event on the Saturday morning - July 26, 2010 - that was extremely interesting to be a part of. A group of citizens, rallied together by filmmaker and bicycle advocate Mike Rubbo , decided to go for a bicycle ride together on Melbourne's new bike share system bikes. A splendid idea. Melbourne's bike share system is shiny new, although unlike most cities in the world with a bike share programme, only 70-odd people are using them each day. In Dublin, by contrast, there are over 30,000 subscribers. Not to mention the cracking successes in Paris, Barcelona, Seville and most of the over 100 cities with such systems. So, a group of people, many of them Copenhagenize.com readers, fancy a bike ride. Sounds lovely enough. They met up at the bike racks at Melbourne University. Hired the bikes wi

Head Protection for Motorists

A while back we posted about an Australian 'motoring helmet' designed to protect motorists' heads in car accidents. It was designed in the late 1980's. Then we recieved this tip yesterday. Another head protection device for motorists, this one developed at the University of Adelaide, in Australia. A serious product for the serious of protecting motorists from the dangers of driving. Despite airbags and seatbelts, motorists are victims of alarming head injury rates. Here's what the Centre for Automotive Safety Research [CASR] in Australia says: The Centre has been evaluating the concept of a protective headband for car occupants. In about 44 percent of cases of occupant head injury, a protective headband, such as the one illustrated, would have provided some benefit. One estimate has put the potential benefit of such a device (in terms of reduced societal Harm) as high as $380 million, compared with $123 million for padding the upper interior of the car. Thi

Fear of Cycling 03 - Helmet Promotion Campaigns

Third installment by sociologist Dave Horton, from Lancaster University, as a guest writer. Dave has written a brilliant assessment of Fear of Cycling in an essay and we're well pleased that he fancies the idea of a collaboration. We'll be presenting Dave's essay in five parts. Fear of Cycling - Helmet Promotion Campaigns - by Dave Horton - Part 03 of 05 Like road safety education, campaigns to promote the wearing of cycle helmets effectively construct cycling as a dangerous practice about which to be fearful. Such campaigns, and calls for legislation to make cycle helmets compulsory, have increased over the last decade. In 2004, a Private Members’ Bill was tabled in the UK Parliament, to make it an offence for adults to allow children under the age of 16 to cycle unless wearing a helmet. Also in 2004, the influential British Medical Association, in a policy turnaround , voted to campaign for helmets to be made compulsory for all cyclists (for comprehensive detail on these

The Life-Sized City Blog

Search This Blog