Okay... it's an attention-grabbing headline, sure. But it's not even my own invention. The Danish Police are going after cyclists and scooters this week across the kingdom. They do so a couple of times a year. The police are probably very good at a lot of things but let's face it... marketing isn't one of them. It's safe to say that they get all their marketing tips from the equally hopeless Danish Road Safety Council, and then they promptly make it even worse. John Sckaletz is the head of the traffic police in Copenhagen and he has actually said this week that, " The traffic law is the only law where the death penalty still applies ". He said that. That's the police's "cleverly worded campaign" at the moment. Well done! Well thought out! How very positive! The police want to "put an end to" cyclists who roll casually through a red light or across a pedestrian crossing. They are clearly of the opinion that such infractions shou...
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