This chap is a Copenhagen legend. He rides his trike all over the city every day, visiting a long line of cafés and bars.
He sells nature stamps - not postage, just decoration for your envelopes - to support a charity... can't remember which.
Everyone I know has had the plastic folders with nature stamps in them thrust towards them while in town.
Such a dedicated chap. He rides 30 or kilometres a day to a rotating list of cafés and bars.
Remember that the next time you whine about a headwind... :-)
One of the main focuses of this blog has always been on how Copenhagen and other cities have succeeded in increasing cycling levels by approaching the subject using mainstream marketing techniques. Tried and tested marketing that has existed since homo sapiens first started selling or trading stuff to each other. Modern bicycle advocacy, by and large, is flawed. It is firmly inspired by environmentalism which, in turn, is the greatest marketing flop in the history of humankind. Four decades of sub-cultural finger-wagging, guilt trips and preaching have given few results among the general population. When sub-cultural groups start trying to indoctrinate and convert the public, it rarely ever succeeds. For the better part of a century, people all over the planet rode bicycles because they were quick, easy, convenient and enjoyable. In hilly cities. In hot cities. In snowy cities. After the bicycle largely disappeared from the urban landscape because urban planning s...