Japan has a bicycle culture that the UK and US, among others, drool over. I love seeing the bikes and the overwhelming bicycle culture whenever I'm in Tokyo. So very cool and inspiring.
The backbone of the bike culture are the young mothers of the nation. They practice the tradition of 'sannin-nori' - or three-on-a-bike - whenever they have to transport their kids. Most kindergartens in Japan ban mothers from dropping off their kids by car, so these sturdy 'mama-chariots' are an integral part of daily life. One kid up front, another on the back and the mum in the middle.
It's a sight you see often in Copenhagen, but in Japan these mothers form a formidable army of toddler transport.
When the Government's new cycling laws - a giant leap backwards by all accounts - banned the sannin-nori culture, the mothers of Japan got cross. Their initial protests were heard and it was quickly suggested that they could continue riding with two kids if they rode trikes. Not a bad idea, but the average 'mama-chariot' costs around £50. The cheapest trikes will set them back around £500. This isn't doable.
These mothers possess the most powerful weapon imaginable: their wombs. In a country with a frightfully low birth rate, children are an even more valuable commodity for society than normal.
The mothers have threatened to stop having a second child in protest of the new laws. That threat has struck a popular chord and the government is planning on revising their draconian proposal about limiting your opportunity for cycling your kids to school.
This is bicycle culture protest at it's best.
One of the main focuses of this blog has always been on how Copenhagen and other cities have succeeded in increasing cycling levels by approaching the subject using mainstream marketing techniques. Tried and tested marketing that has existed since homo sapiens first started selling or trading stuff to each other. Modern bicycle advocacy, by and large, is flawed. It is firmly inspired by environmentalism which, in turn, is the greatest marketing flop in the history of humankind. Four decades of sub-cultural finger-wagging, guilt trips and preaching have given few results among the general population. When sub-cultural groups start trying to indoctrinate and convert the public, it rarely ever succeeds. For the better part of a century, people all over the planet rode bicycles because they were quick, easy, convenient and enjoyable. In hilly cities. In hot cities. In snowy cities. After the bicycle largely disappeared from the urban landscape because urban planning s...