Skip to main content

Motoring Helmets for REAL High-Risk Transport

Helmet for motorists
Cool, light and comfortable.
Let's just get one thing straight right off the bat. This is a real product, produced in Australia in the 1980's by a company called Davies, Craig.

And I'm so pleased to know it exists. Chris from the CTC - Cycle Touring Club - which is Great Britain's cyclist advocacy group with 130ish years behind it, has this helmet in their offices and my mate Chris was kind enough to send me photos of it.

I can't describe the calm that has now settled over my soul now that I know true safety exists.

The box reads:
"You have made a sound decision to purchase your Davies, Craig Motoring Helmet. Wear it and don’t feel self-conscious. Driving even for the most proficient is dangerous.

Ultimately, motoring helmets will be commonplace, but in the meantime, you will be a leader whilst those who may consider your good sense misplaced, will follow."



Finally, with the quality Motoring Helmet, we can now begin active advocating of helmet use for motorists. Not only do those poor souls suffer higher levels of pollution inside their cars - compared to cycling next to them - but they also have a higher risk of head injury than safer activities like... um... oh i don't know... cycling. Just to pick a safe activity off the top of my head. Completely random. Honest.

Here's Chris trying it out in a car. Not his car, just a car. He doesn't even have a driving licence.
From the instruction manual we can learn these important tips:
"Davies, Craig recommends you wear your Motoring Helmet at all times when motoring but particularly at the following, documented high-risk times:

- After consuming any alcohol.
- When other drivers are likely to have consumed alcohol especially 4:00PM to 2:00AM Fridays and Saturdays.
- After dark and during twilight.
- In rain or when the roads are wet.
- During long trips when you may become tired.
- Within five kilometres of your home or destination.
- Christmas, Easter and long weekends.
- If you are aged under 25 or over 60."


What's even better, you can buy a Motoring Helmet just like this one on Ebay Australia! Hurry, hurry! Be the first!

Popular posts from this blog

Overcomplicating Winter Cycling - Why It's Bad

One of the main focuses of this blog has always been on how Copenhagen and other cities have succeeded in increasing cycling levels by approaching the subject using mainstream marketing techniques. Tried and tested marketing that has existed since homo sapiens first started selling or trading stuff to each other. Modern bicycle advocacy, by and large, is flawed. It is firmly inspired by environmentalism which, in turn, is the greatest marketing flop in the history of humankind. Four decades of sub-cultural finger-wagging, guilt trips and preaching have given few results among the general population. When sub-cultural groups start trying to indoctrinate and convert the public, it rarely ever succeeds. For the better part of a century, people all over the planet rode bicycles because they were quick, easy, convenient and enjoyable. In hilly cities. In hot cities. In snowy cities. After the bicycle largely disappeared from the urban landscape because urban planning s...

A Walking Helmet is a Good Helmet

At long last logic prevails. A new campaign has hit the streets of Denmark, thanks to the visionaries at The Danish Road Safety Council [Sikker Trafik] and Trygfonden [an insurance company]. Intense promotion of walking helmets for pedestrians has begun. This logic has been sorely missed. These two organisations have happily promoted bike helmets but pedestrians suffer just as many head injuries, if not more. This Danish campaign poster reads: "A walking helmet is a good helmet" "Traffic safety isn't just for cyclists. The pedestrians of Denmark actually have a higher risk of head injury. The Danish Road Safety Council recommends walking helmets for pedestrians and other good folk in high risk groups." The slogan is catchy in Danish since it kind of rhymes. All in all it's a brilliant project. Let's save some lives. The new walking helmets will be available in the Danish Cyclists Union's [Dansk cyklist forbund] shop. Although, as the...

Driving Kills - Health Warnings

I think it's safe to say that we have a pressing need for marketing cycling positively if we're to encourage people to ride bicycles and begin the transformation of our cities into more liveable places. Instead of scare campaigns about cycling [a life-extending, healthy, sustainable transport form], wouldn't it be more appropriate to begin campaigns about the dangers of automobiles? Many people in car-centric countries no longer regard cars as dangerous. Maybe they realise it, but the car is such an ingrained part of the culture that the perception of danger rarely rises to the surface of peoples consciousness. Sure, there are scare campaigns for cars out there, but what if we just cut to the chase? Much like smoking. Only a couple of decades ago, cigarettes were an integral part of life, whether you smoked or not. That has changed radically. We think that we could borrow freely from the health warnings now found on cigarette packs around the world. In order to be tho...