Poor La Rochelle, Visionary La Rochelle

With all the hype about urban bike sharing and the Vélib/Velov/Bycyklen/Bicing/Bixi/etc/etc let's send a warm thought to the forgotten city that started it all, shall we? La Rochelle, on the French Atlantic coast had a legendary mayor back in the 1970's. Michel Crepeau. He was quite the urban planning revolutionary and the rest of France thought he was quite mad. At that time progress was built in concrete and asphalt.

Inspired by Copenhagen, he created pedestrian streets in the city centre and, in 1974, he started a bike share programme. Both Amsterdam and Copenhagen flirted with bike share programmes back in the 60's, but they didn't last. La Rochelle was the first city to make it stick. Until Copenhagen, in 1995, started their City Bike (Bycyklen) system and the idea started to spread.

He bought a load of yellow bikes and slapped them into racks by the harbour. The original idea was merely "take one, use it, bring it back." These days you can borrow them free for two hours if you leave some ID.

The programme never had a fancy marketing name like ByCyklen, Velib, VeloV, SEVici or Bicing, which is probably why nobody knows about it. But La Rochelle was the first, so hats off to them.

The classic yellow bikes have now been replaced with a modern bike share system, like in so many other cities in France. Indeed, there are over 30 cities in that country alone with modern bike share systems. And the fancy name came with it: Yello. But hey.

If you're ever in the neighbourhood, be sure to pay a visit. In the summer season the whole centre of the city is closed off to cars and the street life is absolutely brilliant.

It's my favourite city in France and the nearby Ile de Ré is a bicycle paradise.

Overcomplicating Winter Cycling - Why It's Bad

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A Walking Helmet is a Good Helmet

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Driving Kills - Health Warnings

I think it's safe to say that we have a pressing need for marketing cycling positively if we're to encourage people to ride bicycles and begin the transformation of our cities into more liveable places. Instead of scare campaigns about cycling [a life-extending, healthy, sustainable transport form], wouldn't it be more appropriate to begin campaigns about the dangers of automobiles? Many people in car-centric countries no longer regard cars as dangerous. Maybe they realise it, but the car is such an ingrained part of the culture that the perception of danger rarely rises to the surface of peoples consciousness. Sure, there are scare campaigns for cars out there, but what if we just cut to the chase? Much like smoking. Only a couple of decades ago, cigarettes were an integral part of life, whether you smoked or not. That has changed radically. We think that we could borrow freely from the health warnings now found on cigarette packs around the world. In order to be tho...

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