Positive Bicycle Advertising

On my recent visit to France I noticed the bicycle on many different adverts and brochures. It's no secret that the bicycle has become high profile in advertising over the past year or so, but there were many positive images. Like this advert for Promod, an online fashion shop.

Even on the cardboard sleeve that my room key came in at the hotel in Paris there was a happy cycling couple.

At Roissy-Charles de Gaulle airport, an advert for HSBC bank featured Asian urban cyclists.

A brochure for the city of La Rochelle.

And from elsewhere, these adverts featuring the bicycle:

Advert for the clothing company Killah.

Tourism brochure for the Swedish province of Skåne [Scania].

Advert for Vodaphone in Prague.

Advert for The House of Fraser clothing store in London.

All this symbolism is, of course, good. Cementing the bicycle as a normal part of life and not merely reserved for 'enthusiasts'.

Are we approaching that all important tipping point in some regions? It seems so. Let's hope it is the case.

Message to brain after viewing them: Cycling is enjoyable, fun, social and acceptable.

7550 New Bike Parking Spots at Copenhagen Central Station

For all of Copenhagen's badassness as a bicycle city, there remains one thing that the City still completely sucks at. Bicycle parking at train stations. At Copenhagen Central Station there are only about 1000 bike parking spots. Danish State Railways can't even tell us how many spots they have. They're not sure. Even in Basel they have 800+. In Antwerp they have this . Don't even get me started on the Dutch. 12,500 bike parking spots are on the way in some place called Utrecht . Amsterdam has a multi-story bike parking facility, floating bicycle barges round the back and are planning 7000 more spots underwater . Even at the nation's busiest train station, Nørreport, the recent and fancy redesign failed miserably in providing parking that is adequate for the demand . Architects once again failing to respond to actual urban needs. It is time to remedy that. Here is my design for 7550 bike parking spots behind Copenhagen Central Station. Steve C. Montebello i...

The New Question for 21st Century Cities

It's all so simple if we want it to be. For almost a century we have been asking the same question in our cities. "How many cars can we move down a street?" It's time to change the question. If you ask "How many PEOPLE can we move down a street?", the answer becomes much more modern and visionary. And simple. Oh, and cheaper. Let alone the fact that the model at the top can move 10 times more people down a street than the model at the bottom. When I travel with my Bicycle Urbanism by Design keynote , I often step on the toes of traffic engineers all around the world. Not all of them, however. I am always approached by engineers who are grateful that someone is questioning the unchanged nature of traffic engineering and the unmerited emphasis placed on it. I find it brilliant that individual traffic engineers in six different nations have all said the same thing to me: "We're problem solvers. But we're only ever asked to solve the sam...

Desire Line Analysis in Copenhagen's City Centre

Continuing in our series of Desire Line Analyses, we decided to cast our critical and curious eyes on yet another Copenhagen intersection, this time where Bremerholm meets Holmens Kanal. We decided to be more specific and focus on one part of the intersection - a location that we know well and one with a specific congestion problem in rush hour. We filmed for one hour from 08:15-09:15. Behaviour vs Design With the massive numbers of bicycle users in the mornings in Copenhagen, bottlenecks occur at a number of locations, particularly where many bicycle users need to turn left. This is something that all of us at the company experience each morning so we decided to study it. It was a November morning and it was party-cloudly, dry and 6 degrees C. The focus was to determine how bicycle users react to the sub-standard design of this location. How they react to having to battle with motorised traffic - something that is unusual in the city. Yep, even in Copenhagen, The Arroganc...

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