Positive Bicycle Advertising

On my recent visit to France I noticed the bicycle on many different adverts and brochures. It's no secret that the bicycle has become high profile in advertising over the past year or so, but there were many positive images. Like this advert for Promod, an online fashion shop.

Even on the cardboard sleeve that my room key came in at the hotel in Paris there was a happy cycling couple.

At Roissy-Charles de Gaulle airport, an advert for HSBC bank featured Asian urban cyclists.

A brochure for the city of La Rochelle.

And from elsewhere, these adverts featuring the bicycle:

Advert for the clothing company Killah.

Tourism brochure for the Swedish province of Skåne [Scania].

Advert for Vodaphone in Prague.

Advert for The House of Fraser clothing store in London.

All this symbolism is, of course, good. Cementing the bicycle as a normal part of life and not merely reserved for 'enthusiasts'.

Are we approaching that all important tipping point in some regions? It seems so. Let's hope it is the case.

Message to brain after viewing them: Cycling is enjoyable, fun, social and acceptable.

7550 New Bike Parking Spots at Copenhagen Central Station

For all of Copenhagen's badassness as a bicycle city, there remains one thing that the City still completely sucks at. Bicycle parking at train stations. At Copenhagen Central Station there are only about 1000 bike parking spots. Danish State Railways can't even tell us how many spots they have. They're not sure. Even in Basel they have 800+. In Antwerp they have this . Don't even get me started on the Dutch. 12,500 bike parking spots are on the way in some place called Utrecht . Amsterdam has a multi-story bike parking facility, floating bicycle barges round the back and are planning 7000 more spots underwater . Even at the nation's busiest train station, Nørreport, the recent and fancy redesign failed miserably in providing parking that is adequate for the demand . Architects once again failing to respond to actual urban needs. It is time to remedy that. Here is my design for 7550 bike parking spots behind Copenhagen Central Station. Steve C. Montebello i...

The Race for Lithium for Electric Cars and Bicycles

Uyuni Salt Flats, Bolivia. Photo: Ezequiel Cabrera/Wikipedia The coming boom in batteries to electric cars and Lazy Bikes (electric-assist bicycles) means a boom in batteries with which to run them. A new race for natural resources has begun. Enter Lithium, the world's lightest metal. For 150 years it's been nickel and lead that have been used in batteries but the advent of lithium technology has allowed for a revolution. Longer battery life, lighter batteries in our laptaps and mobile phones and iPods. Lithium weighs 1/20th of what nickel and lead do. Lithium is also used in anti-depressive medicine, ceramics and nuclear power. With all this talk of electric cars and bicycles, the demand for lithium is on the verge of exploding. Lithium is the new oil. Enter Boliva. This developing country sits on at least half of the world's supply of lithium, most of it in underground salt layers beneath the world's largest salt flats in Salar de Uyuni , in south-west Boliva. Betwee...

Traffic Safety Orgs Speak for Themselves - Not the Rest of Us

Classic traffic safety organisation narrative. "Stop cycling". By Stephanie Patterson With Mikael Colville-Andersen In the diverse world of traffic planning, advocacy and various movements for liveable cities, there is an odd group of outliers who broadcast conflicting messages. While “traffic safety” organisations seem like a natural part of the gallery and of the narrative, upon closer inspection they exist in a communication vacuum populated exclusively by like-minded organisations. There is little correlation with those organisations who advocate cycling, pedestrianism or safer streets. The traffic safety crowd are in a world unto themselves, with little or no accountability for the campaigns they develop or the messaging they broadcast. They are often allied with insurance companies who clearly take comfort in working with others who embrace scaring the population at large through constructed fear . In many ways, they are a classic subculture, with strong hints...

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