Mexico City Repeals Bike Helmet Law

When it rains, it pours. A little while ago I blogged about how there appears to be a growing resistance against bike helmet laws around the world. Then I got word from my network of a couple more developments.

Mexico City repealed their bike helmet law back in February 2010.

Let's face it, it wasn't much of a law since there was little enforcement and it was, essentially, unenforceable. Back in 2008 there was a bicycle count including over 26,000 cyclists and 93% of them didn't feel the need to wear a helmet.

The main reason for the push to repeal the helmet law was the upcoming implementation of the city's bike share system, Ecobici.

The Institute for Transportation and Development Policy [ITDP] were instrumental in getting the law repealed but there was also support from within the city government.

Back in December I blogged about how the helmet law in Israel was up for repeal, as well. From what I've heard the lobbying was successful and adults are no longer forced to wear helmets. Any more info on this is appreciated.

Basically, the helmet law in both places stood in the way of bike sharing programmes that would serve to encourage more people to cycle. Programmes which have been successful in achieving this goal in Paris and Lyon and 24 other French cities, as well as Barcelona and Seville and other Catalonian/Spanish cities and many places around the world.

The Australian Helmet Hurdle regarding bike share programmes is well-known. Nevertheless, there are still crazy ideas floating around in that country like making cheap helmets available at corner shops so that if you spontaneously want to grab a public bike for a short trip somewhere, you'll have to first piss all over that spontaneity and go into a shop to buy a cheap helmet.

In short... Got a helmet law? Don't bother with bike share programmes until you repeal it.

Overcomplicating Winter Cycling - Why It's Bad

One of the main focuses of this blog has always been on how Copenhagen and other cities have succeeded in increasing cycling levels by approaching the subject using mainstream marketing techniques. Tried and tested marketing that has existed since homo sapiens first started selling or trading stuff to each other. Modern bicycle advocacy, by and large, is flawed. It is firmly inspired by environmentalism which, in turn, is the greatest marketing flop in the history of humankind. Four decades of sub-cultural finger-wagging, guilt trips and preaching have given few results among the general population. When sub-cultural groups start trying to indoctrinate and convert the public, it rarely ever succeeds. For the better part of a century, people all over the planet rode bicycles because they were quick, easy, convenient and enjoyable. In hilly cities. In hot cities. In snowy cities. After the bicycle largely disappeared from the urban landscape because urban planning s...

A Walking Helmet is a Good Helmet

At long last logic prevails. A new campaign has hit the streets of Denmark, thanks to the visionaries at The Danish Road Safety Council [Sikker Trafik] and Trygfonden [an insurance company]. Intense promotion of walking helmets for pedestrians has begun. This logic has been sorely missed. These two organisations have happily promoted bike helmets but pedestrians suffer just as many head injuries, if not more. This Danish campaign poster reads: "A walking helmet is a good helmet" "Traffic safety isn't just for cyclists. The pedestrians of Denmark actually have a higher risk of head injury. The Danish Road Safety Council recommends walking helmets for pedestrians and other good folk in high risk groups." The slogan is catchy in Danish since it kind of rhymes. All in all it's a brilliant project. Let's save some lives. The new walking helmets will be available in the Danish Cyclists Union's [Dansk cyklist forbund] shop. Although, as the...

Driving Kills - Health Warnings

I think it's safe to say that we have a pressing need for marketing cycling positively if we're to encourage people to ride bicycles and begin the transformation of our cities into more liveable places. Instead of scare campaigns about cycling [a life-extending, healthy, sustainable transport form], wouldn't it be more appropriate to begin campaigns about the dangers of automobiles? Many people in car-centric countries no longer regard cars as dangerous. Maybe they realise it, but the car is such an ingrained part of the culture that the perception of danger rarely rises to the surface of peoples consciousness. Sure, there are scare campaigns for cars out there, but what if we just cut to the chase? Much like smoking. Only a couple of decades ago, cigarettes were an integral part of life, whether you smoked or not. That has changed radically. We think that we could borrow freely from the health warnings now found on cigarette packs around the world. In order to be tho...

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