Skip to main content

Drive Nice


After the last post about the culture of fear crap we have to put up with here in Copenhagen it was a pleasure to recieve a link to these posters from Tacoma, Washington and thanks to Nicholas for the heads up.

This campaign is an instant collectors item simply because it's so rare. Seriously. The number of safety/awareness/behavourial campaigns out there that speak to motorists like this is extremely low. And we're talking on a global scale. So it is refreshing and hopeful to see something like this.

With that said, I must admit that I favour a more direct messaging that spells it out in no uncertain terms that cars are dangerous and the cause of most of our urban problems. This Tacoma campaign is positive and its use of humour is commendable but it isn't really geared at getting people to change transport modes. By grabbing the bull by the cajones and yanking hard we will be able to affect behaviour more effectively and, in the process, speed the transformation to more liveable cities by branding car traffic in cities more negatively.

For the record, my favourite rational campaign is the No Ridiculous Car Trips one out of Malmö, Sweden. Let's not forget the always brilliant Hungarians. So far. I'm aching for new favourites.

The posters were designed by the Rusty George Creative agency for The City of Tacoma, Tacoma-Pierce County Health Department and Washington State Department of Health. Rusty George Creative also created the branding and logo for a bicycle-friendly pub called The Hub, in Tacoma, using a famous French bicycle poster as inspiration:


The Drive Nice, Tacoma posters were spotted on the Tacoma Downtown website, run by the BIA.

Popular posts from this blog

7550 New Bike Parking Spots at Copenhagen Central Station

For all of Copenhagen's badassness as a bicycle city, there remains one thing that the City still completely sucks at. Bicycle parking at train stations. At Copenhagen Central Station there are only about 1000 bike parking spots. Danish State Railways can't even tell us how many spots they have. They're not sure. Even in Basel they have 800+. In Antwerp they have this . Don't even get me started on the Dutch. 12,500 bike parking spots are on the way in some place called Utrecht . Amsterdam has a multi-story bike parking facility, floating bicycle barges round the back and are planning 7000 more spots underwater . Even at the nation's busiest train station, Nørreport, the recent and fancy redesign failed miserably in providing parking that is adequate for the demand . Architects once again failing to respond to actual urban needs. It is time to remedy that. Here is my design for 7550 bike parking spots behind Copenhagen Central Station. Steve C. Montebello i...

Traffic Safety Orgs Speak for Themselves - Not the Rest of Us

Classic traffic safety organisation narrative. "Stop cycling". By Stephanie Patterson With Mikael Colville-Andersen In the diverse world of traffic planning, advocacy and various movements for liveable cities, there is an odd group of outliers who broadcast conflicting messages. While “traffic safety” organisations seem like a natural part of the gallery and of the narrative, upon closer inspection they exist in a communication vacuum populated exclusively by like-minded organisations. There is little correlation with those organisations who advocate cycling, pedestrianism or safer streets. The traffic safety crowd are in a world unto themselves, with little or no accountability for the campaigns they develop or the messaging they broadcast. They are often allied with insurance companies who clearly take comfort in working with others who embrace scaring the population at large through constructed fear . In many ways, they are a classic subculture, with strong hints...

Bikes Beat Metro in Copenhagen

Originally published on April 4, 2014 Like anyone interested in city life, we like to keep our eyes on the street life of our city. Currently however, the City of Copenhagen is planning to take some away from the street, by forcing people underground, with the 'M3 Cityringen' expansion of the Metro. Instead of investing in the reestablishment of our tram network - so rudely removed by the ironically-named mayor Urban Hansen in the 1970s - Copenhagen seems keen to get people off the street. This doesn’t come cheap: €3 billion gets you an additional 17 stations added to the existing Metro network. Some of the cost can be explained by the fact that  It is not easy to build a Metro in Copenhagen, a city that is on the whole scarcely above sea level, and with a dense urban fabric too.  It's due for completion in 2018, but that's later than the initial estimate and with the date still some way off who knows whether it will actually be ready by then - just ask the ...