Skip to main content

Normal Everyday Images


Might just be me and my secret wish for nicer photography, but it seems that there is an increase in imagery in the Danish press featuring bicycles. Or rather, an increase in the quality of the imagery. I've noticed one national daily, Berlingske Tidende (founded 1749) upping their artistic sensibilities of late. Like the photo, above, taken in Aalborg yesterday morning. It's a simple article about the weather but it features a cyclist rolling on the bike lane in the snow (past all the cars on the road, of course). The temperature was about -10 C, with a wicked windchill.


Then there was this weather article from late last year about rain and wind. Beautiful shot. Like all of these photos, showing cyclists adds a human element to the story. In a country like Denmark we can relate to the weather when we see a fellow citizen struggling through the elements on a bicycle.

Cycling Weather
The same newspaper used to have Bicycle Weather included on their weather page in their print version. Showing the temperature and wind direction as well as the times for turning on your bicycle lights. I don't know if they still feature it. Technology has dictated that most papers get fed weather data from one or two sources and the weather reports in the newspapers are more homogenous (read: dull) now.


Even Visit Copenhagen - the city's tourist bureau is gradually waking up and smelling the bicycles. About time, too. The above photo features in an article about a new winter festival called WonderCool.
Snowstorm Brochure
This is a photo on a brochure for Adult Education courses [Italian for Beginners, Learn to Knit, etc] from 2006. There are few countries where a photo of a female cyclist struggling through a snowstorm would be used to sell a product. A product that involves getting out on cold, dark winter evenings to learn how to make pottery. But hey, this is the normalcy of cycling here and such images are understood by the population.

Popular posts from this blog

Driving Kills - Health Warnings

I think it's safe to say that we have a pressing need for marketing cycling positively if we're to encourage people to ride bicycles and begin the transformation of our cities into more liveable places. Instead of scare campaigns about cycling [a life-extending, healthy, sustainable transport form], wouldn't it be more appropriate to begin campaigns about the dangers of automobiles? Many people in car-centric countries no longer regard cars as dangerous. Maybe they realise it, but the car is such an ingrained part of the culture that the perception of danger rarely rises to the surface of peoples consciousness. Sure, there are scare campaigns for cars out there, but what if we just cut to the chase? Much like smoking. Only a couple of decades ago, cigarettes were an integral part of life, whether you smoked or not. That has changed radically. We think that we could borrow freely from the health warnings now found on cigarette packs around the world. In order to be tho...

Overcomplicating Winter Cycling - Why It's Bad

One of the main focuses of this blog has always been on how Copenhagen and other cities have succeeded in increasing cycling levels by approaching the subject using mainstream marketing techniques. Tried and tested marketing that has existed since homo sapiens first started selling or trading stuff to each other. Modern bicycle advocacy, by and large, is flawed. It is firmly inspired by environmentalism which, in turn, is the greatest marketing flop in the history of humankind. Four decades of sub-cultural finger-wagging, guilt trips and preaching have given few results among the general population. When sub-cultural groups start trying to indoctrinate and convert the public, it rarely ever succeeds. For the better part of a century, people all over the planet rode bicycles because they were quick, easy, convenient and enjoyable. In hilly cities. In hot cities. In snowy cities. After the bicycle largely disappeared from the urban landscape because urban planning s...

7550 New Bike Parking Spots at Copenhagen Central Station

For all of Copenhagen's badassness as a bicycle city, there remains one thing that the City still completely sucks at. Bicycle parking at train stations. At Copenhagen Central Station there are only about 1000 bike parking spots. Danish State Railways can't even tell us how many spots they have. They're not sure. Even in Basel they have 800+. In Antwerp they have this . Don't even get me started on the Dutch. 12,500 bike parking spots are on the way in some place called Utrecht . Amsterdam has a multi-story bike parking facility, floating bicycle barges round the back and are planning 7000 more spots underwater . Even at the nation's busiest train station, Nørreport, the recent and fancy redesign failed miserably in providing parking that is adequate for the demand . Architects once again failing to respond to actual urban needs. It is time to remedy that. Here is my design for 7550 bike parking spots behind Copenhagen Central Station. Steve C. Montebello i...