I've been spending a great deal of time thinking about how we can promote cycling positively instead of attempting to scare people. I was extremely pleased to see these posters all over Copenhagen a couple of weeks ago. This "Hej Cyklist" campaign [Hi, cyclist!] was an idea we came up with at Copenhagenize Consulting a couple of months ago. Hej Cyklist features on the city's bicycle railings/footrests. The idea was quite simple. A behavioural campaign and a communications template with which Copenhagen's Bicycle Office coulc communicate with the cycling citizens. The average Copenhagener who rides to work or school each day doesn't really pay much attention to bicycle infrastructure or even bicycles. They just ride. We all have a sense of pride about the city in which we live. Here in Copenhagen we love to hear that we've been voted the world's most liveable city and things like that. I figured that our cycling citizens should be made aware ...
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